The following Contents is serious stuff.

To put you in the mood, a good laugh will be helpful.

Today’s Ted Goff cartoon may do just that.

Ted surprises me with a new cartoon every day.

He means business, and so do I.

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- Mostly Business by Ted Goff

Table of Contents

Preface 1

Chapter 1.
Is there a Good Employer?

… where we realize that no matter how fair their wages are, our employees will soon run out of enthusiasm. So what is there to do?

3

Chapter 2.
What makes us excited?

… where we realize that only Profit* inspires us to perform, while money may only compel us to work. Profit is not always expressed in money. Exploiting people is commercially disadvantageous.
About Profit*: see Glossary.

11

Chapter 3.
Do employees make a Profit on the job?

… where more than nine out of ten employees will realize they do not.

21

Chapter 4.
Is there a formula for the current production process?

... where the formula is given and the ills of our current industrial world are explained through this formula. Are you being exploited?

27

Chapter 5.
Does overproduction mean that too much is being produced?

... where the cause of overproduction is identified as the inability to make money on sales, despite shortages.

45

Chapter 6.
What should we fight first: inflation or unemployment?

… where we realize that inflation and unemployment are two shadows of inefficiency. It is inefficiency that we should fight.

53

Chapter 7.
Can taxes be done away with?

… where we realize that in a continuously growing economy a government can provide services without collecting taxes.

63

Chapter 8.
Is government borrowing better than taxation?

… how government borrowing is pawning our tomorrow.

69

Chapter 9.
Does protectionism help local industry?
Are Japanese workers ahead of us? 

… where disadvantages of protectionism are outlined. Japanese industrial success rides delayed social awareness.

73

Chapter 10.
Are people who rely on welfare lazy?

… why low-income families prefer welfare to low-income work, and how to reverse this attitude?

77

Chapter 11.
How does employment affect family ties?

… alienation at work creeps into homes.

81

Chapter 12.
Why is racism on the rise again?

… what makes us hate our neighbour?

83

Chapter 13.
Why so much drugs, alcohol, overeating?

… growing and spreading frustration is the source.

85

Chapter 14.
Are murderers crazy?

… why murderers kill?

87

Chapter 15.
Are seniors a problem?

… how the burden longevity imposes on our economy can be turned into an advantage.

89

Chapter 16.
Do wars have anything to do with cycles of the economy?

… where we understand why governments need wars to divert our attention.

91

Chapter 17.
Is employment an inept mode of labour utilization (MLU), or is it a step forward?

... where we contemplate the emergence of man and realize that the development of workers’ social awareness and the bosses’ search for higher productivity lead from one MLU to the next.

103

Chapter 18.
Does it cost the employer money to let the employee make more money?

... where we realize that the next MLU comes free for the employer, and only makes him and his workers wealthier. The formula of an A-Option enterprise is explained, and how with it, human relationships in industrial society will turn around for the better.

119

Chapter 19.
Can adversarial relationship be uprooted by preaching loyalty to workers?

… where we feel embarrassed about attempting to inculcate loyalty into our employees.

149

Chapter 20.
Is “profit sharing” a step toward A-Option?

… where we realize that Profit Sharing doesn’t really exist.

153

Chapter 21.
Is socialism consistent with Human Nature?

… where we understand that the dark tunnel leading to socialism is another dead end.

161

Chapter 22.
Why is socialist ideology still appealing?

… where we find out about the secret of Soviet strength: workers were able to make Profit easier than under our capitalist system. Not money, but Profit!

169

Chapter 23.
Does the employee risk in business? Secrecy in the workplace. The formation of talent.

… where we understand that the employee carries risks…  Peering into your colleague’s pay-cheque is unethical under today’s MLU for good reason. Are there men of many talents?

175

Chapter 24
Implementation Notes

… where we see some aspects of implementation.

185

Chapter 25
Before and After

… how two out-of-a-job fellows introduced the entrepreneurial mode of labour utilization.

191

Chapter 26
Parties to the workplace

clarifying the different interests at the workplace.

205

Chapter 27
Efforts to implement A-Option

… where we come closest to it.

208
Happilog 222
About myself 223

Glossary
as meant within this book

226